Heilongjiang Dongming Aluminium£ºStrict quality control Explore domestic and international market

After a slump in the second half of last year, the non-ferrous metals begin to pick up this year. But because of the over supply and slack demand, the aluminium industry is still trapped in the dilemma. Under such a situation, how do the Chinese enterprises deal with the difficulties? The reporter from China Aluminium Network is fortunate enough to interview Ms Zhu from Heilongjiang Dongming Aluminium industrial Co.,Ltd.   

Heilongjiang Dongming Aluminium industrial Co.,Ltd. It is a manufacture and sales enterprise specialized in the aluminum and alloy materials and deep processing. Meanwhile is also the designated distributor of Northeast Light Metal Co., Ltd. which is one of the biggest aluminum producing bases of china and has a history of over 55 years. The main product includes aluminum alloy, aluminum sheet and plate, aluminum strip, aluminum foil, aluminum pipe, forgings, aluminum bars, profiles, aluminum wire, aluminum powder .The products are widely used in various fields in our national economy like aviation, aerospace, weapon, ship, petroleum, chemical industry, transportation, communication, electronic and light industry, etc., and export to USA, CANADA, GERMANY, POLAND, JAPAN etc.

Company leading products are extra-thick aluminum plate, extra-big aluminum bars and serious Aluminum. All the products can meet the international standard and all the service have gained the customer's praise as we do our best to obey the contract, good quality, soon delivery, overall tracking after sales. Based on strict management and company's own resource, we strive to become the top cooperation and most satisfaction partners of customers. Welcome to visit our factory.

Reporter: the company is located in the production base of the aluminium profiles, does the company has any advantages to compete with the competitors?

Ms Zhu: Quality is the life of a company, so our company is very strict with the quality control. We believe all the company should focus on the quality of the products as well as the prestige of the company; otherwise, there will be hell to pay. In other words, if the company ignores the quality control and let the substandard products pour into the market. Once they harm the interests of consumers, the company's image will be damaged, eventually, the draggy sale is unavoidable. So, although the company is trapped in the economic crisis, we will never lose the control of the products' quality.  

Reporter: Many products of the company are exported to foreign countries, under the global economic crisis; did the company take any adjustments on the aluminium profile sells policies?

Ms Zhu: The economic crisis do have a great impact on the international trade, our foreign orders decreased significantly, as the price requests keeps tighten, our company on a sticky wicket in foreign trade. At this time, we continue to seek foreign customers; meanwhile we make our efforts to develop our domestic trade. 

Reporter: Faced with the situation of oversupply and overcapacity, did the company suffer any impact? What measures did the company take?

Ms Zhu: Undoubtly, our business is influnced by the current situation, but we need to develop domestic and foreign markets vigorously. Actually, there is still a large market for we to explore. Taken the domestic market as an example, the application of aluminum profiles in China has a huge gap with industrialized countries; in 2004 the global primary aluminum consumption per capita is 5kg, while the same data of a China is only 4.6kg, accounting 1 / 4 of the amount in Japan. So we believe that by exploring the market, the current situation will be eased. 

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