Senezhskaya launches first flavoured water in Ball Corporation cans

Mineral water brand Senezhskaya has launched the first flavoured water in Ball aluminium cans on the Russian market. The 25-centilitre slim cans are manufactured at Ball’s Naro-Fominsk plant. The products are available in lemon and mint or raspberry flavour.

Alexander Ivashkin, sales director for Senezhskaya, said: “Besides its convenience and visual appeal, we highly appreciate the sustainability credentials of the modern aluminium can, being almost infinitely recyclable with no loss in quality, preventing landfill and water pollution. The source of Senezhskaya water is a glacial spring and is estimated to be 145 million years old. We highly depend on a healthy environment and put sustainability first. This is why we are converting all our beverage products filled in PET and glass to cans.”

By choosing this packaging format, Ball said that the brand is “capitalising on the popularity of the can”.

Irina Dolyanovskaya, business development and sales manager Russia at Ball, commented: “The dynamic development of water in cans abroad infers great potential for growth in Russia. Unlike standard PET packaging and glass, the aluminium can is both air- and water-tight, keeps the product carbonized longer, protects the beverage against sunlight, stays cooler for longer, and most importantly, preserves the fresh taste. This makes cans the package of choice for the growing packaged water category – especially for on-the-go consumption, which is a growing trend among Russia’s younger generation."

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