Tohi Ventures launches Aronia Berry beverages in aluminium cans for U.S. market

A Kansas City-based healthy lifestyle brand Tohi Ventures has launch a new range of four Aronia Berry-based functional beverages in 12oz slim aluminium cans.

Tohi beverages are 30% single strength Aronia Berry juice and 70% hydration. These beverages are available in four refreshing flavours: The Original, Blackberry Raspberry, Dragon Fruit and Ginger Lime. 

Shari Coulter Ford, CEO and Co-Founder, said: "We are pioneering innovation around our core ingredient, with the goal of optimizing the nutritional value and potential health benefits of Aronia Berries in our products. We believe Aronia is a break-out category."

"Tohi is the perfect blend of science and nature, flavor and functionality. The polyphenols and anthocyanins in Tohi beverages are naturally derived from Aronia Berries, which have been scientifically studied and linked to significant health benefits," said Elma Hawkins, PhD, Co-Founder of Tohi Ventures.

The company said that it beverages are non-carbonated and naturally low in calories, with no added sugars and just a hint of Monk Fruit for sweetness. Aronia Berry-based functional beverages, packaged in eco-friendly, will be available for purchase on Amazon.

Aronia Berries are native to North America and were used historically for both their nutritional value and for medicinal purpose, according to company.

"I've reviewed the clinical and academic research citing the health benefits of Aronia Berries, especially relative to sports performance. Tohi created a ready-to-drink beverage featuring Aronia Berries that's perfect for our Fueling Stations. Getting the athletes to drink a healthy beverage is also easier when it tastes great! We also appreciate that Tohi buys from Iowa-based Aronia growers so we're supporting the local farmers," said Erin Hinderaker, Sports Dietitian at Iowa State University (MS, RD, LD, CSSD).

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