India¡¯s forgings manufacturer SAF targets 15% growth in FY17

Chennai based Super Auto Forge, a pioneer in forging of ferrous and non-ferrous materials like aluminium and copper, is hoping to cross INR500 crore with a growth of up to 15% by the end of this financial year. The company has three production facilities in Chennai, with a capacity of 2,000 tonnes of steel and 300 tonnes of aluminium per month.

Muralishankar Sambasivam, Joint Managing Director of Super Auto Forge said, ““In the last financial year, our turnover was Rs 440 crore. This year, we are targeting to cross INR500 crore. We are eyeing 15-20% growth for the current fiscal, and looking for similar growth in the next financial year.”

He further stated, “From past three years, we are investing INR40-50 crore every year in new equipment, and in modernising our plants. We are a debt-free company.”

The company enjoys over 90% market share in India for certain product range. "In terms of cold and warm forging, we are number one in India,” he claimed.

“In India, the major customers are GKN, Brakes India, Hyundai Wia, Nexteer and Mando. We also cater 10% of our sales to non-automotive firms like GE and Alstom, among others. The company spends close to 5% of its revenues on R&D annually,” Sambasivam added.

“For the global market, we have a niche product line-up. We make safety-critical parts like suspension ball pins and ball joints, and master cylinder pistons — both of aluminium and steel. We also do transmission part for all cars and trucks,” Sambasivam said.

SAF has invested $3 million on 44- diameter six station parts, purchased from a European manufacturer.

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