Novelis joins hands with Atlanta Falcons for 'Recycle for Good' campaign

Novelis, the world leader in aluminum rolling and recycling is moving one step ahead to support their commitment to recycling and sustainability. They are joining hands with the Atlanta Falcons to launch “Recycle for Good”, a campaign that challenges Falcons fans to recycle 3 million aluminum cans throughout the football season of 2016, as revealed in their press announcement today.

Novelis, as the Official Recycling Partner for the Atlanta Falcons, will recycle the cans at its Greensboro, Georgia recycling facility. The value of the recycled aluminium will be converted to a fund that will be used to build the Atlanta Habitat for Humanity house in Atlanta's historic Westside community.

As Sil Colalancia, director, Recycling, Novelis North America puts it, "Aluminum cans are the most valuable material in the recycling bin…When fans put cans in the trash, they are actually throwing away money. Through Recycle for Good, we are educating fans about the true value of recycling, both for the environment and for the community."

The campaign will start at the first Falcons home game on September 11 where Novelis will fecilitate a drop-off location on the West Plaza by the Georgia Dome where fans can drop their UBC all through the season.

Novelis will try to encourage and ensure recycling of maximum number of cans during the home games and to do this; they would also provide recycling bags in the tailgate areas around the Georgia Dome and will sponsor a sorting program inside the Dome.

"The Atlanta Falcons are committed to being the greenest team in the NFL," says Rich McKay, president and CEO of the Atlanta Falcons. "Recycle for Good gives the Falcons organization the opportunity to engage our fans and reinforce our commitment to sustainability and community."

The campaign brings together a number of other local brands like Mercedes-Benz Stadium, Atlanta Habitat for Humanity, The Arthur M. Blank Family Foundation and the Georgia Dome to encourage recycling among Atlanta community.

Collection centers will also be set up at Atlanta Habitat for Humanity headquarters and at another Westside location which will be operating  all through the season.

"Recycling enables everyone to do their part to make a big difference," said Scott Jenkins, general manager, Mercedes-Benz Stadium. "Recycle for Good program reinforces our sustainability efforts by encouraging good recycling habits."

Aluminum beverage cans can be recycled and brought back to shelf within a span of 60 days. The value of 3 million recycled aluminum cans can fund the entire construction of the Atlanta Habitat for Humanity home. Strangely, more than $70 million worth of aluminum goes to landfill each year in Georgia at present.

"Recycle for Good helps further our mission to build affordable, green, quality homes for working families in Atlanta," said Lisa Gordon, president and CEO, Atlanta Habitat for Humanity.

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