The Coca-Cola Co relaunches Hi-C Ecto Cooler in aluminium cans

The Coca-Cola Co has said it has again listened to consumer demand as it brings back the 1980s fruit juice-flavoured drink Hi-C Ecto Cooler in freshly designed aluminium cans.

The company said websites dedicated to 1980s and '90s nostalgia have name-checked the brand, and "a growing legion of social media fan groups have clamoured for a comeback".

"Those communities convinced Coca-Cola to give the brand a curtain call," it added.

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5oz aluminium cans. The aluminium beverage cans, which will be available in selected locations including major online retailers, feature thermal ink printing technology that turns green when chilled.

Aluminium has always ranked as the topmost medium for beverage packaging due to its high-barrier quality, light-weightedness and excellent formability. In recent times, the metal has also evolved as a versatile printing medium, which is giving it an edge over other metals in the FMCG market.

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