New York designer unveils aluminium bottles for Pepsi

Noted New York based designer Karim Rashid has created a set of aluminium bottles for drinks brand Pepsi, one of a series of megabrands that presented in Milan this year.

Working in collaboration with parent brand PepsiCo, Rashid has created three aluminium containers for the carbonated soft drinks.

The Prestige designs, which will be used for special events hosted and sponsored by the brand, each feature a gently tapered form. Colours and patterns are used to differentiate the brand's Pepsi, Pepsi Light and Pepsi Max varieties.

"The (aluminium) bottle that we did, which was a four-year project, is very complex," said Rashid, during a panel discussion organised by Pepsi and chaired by Dezeen editor-in-chief Marcus Fairs.

"The technology to produce it is all new, even just the feeling of the bottles themselves, everything has to be completely reconsidered when you go on a big shift like that," Rashid said.

"The bottle that we did, which was a four-year project, is very complex," said Rashid, during a panel discussion organised by Pepsi. "The technology to produce it is all new, even just the feeling of the bottles themselves, everything has to be completely reconsidered when you go on a big shift like that," Rashid said.

For Pepsi's Mix It Up exhibition last week, the aluminium bottles were displayed in transparent capsules between blue stalagmites and stalactites. PepsiCo was among a string of large corporate brands to present installations during Milan design week this year.

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