Aluminium Closures campaign makes convenience fun at ProWein

Following last year’s first, successful attendance at ProWein, the leading trade fair for wine professionals, the Aluminium Closures – Turn 360° campaign that promotes the advantages of aluminium closures for winemakers, will be back in Düsseldorf in March. The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand E50.

With a fun focus on the convenience that aluminium closures bring, there will be a daily competition on the stand to find the ‘Turn 360° Champion 2016’ who demonstrates the fastest opening & closing time! The competition will take place daily on the hour from 12pm with the last opportunity to participate at 6pm. Each contestant will be asked to open, re-close and turn five bottles of wine upside down as fast as they can, demonstrating just how good aluminium closures are for efficient opening, re-closing and storage. Every hour the winner with the fastest time will be rewarded and the fastest overall contestant will be crowned ‘Turn 360° Champion 2016’.

Several members of EAFA’s Closures Group will also be exhibiting in the “Packaging & Design” section, where visitors can learn about all the benefits of aluminium closures for wine: Amcor, Astro, Closurelogic, Guala Closures Group, Herti and Mala Verschluss-Systeme.

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