Rexam supports Swedish craft brewer with first canned beer range

Southside Brewing Company has produced its first ever canned Western pacific IPA, boosting the company’s sustainability credentials. The 330ml aluminium cans, manufactured at Rexam’s Malmö plant, are available in select regions and retail channels throughout Sweden.

Tommy Eriksson, owner of Southside Brewing Company, said: “I’ve been working in the craft beer industry for over 26 years and seeing the first line of our canned IPA has been monumental. Sustainability is important to the Southside Brewing Company and it made sense to use aluminium, enabling us to recycle, reduce waste and do our bit to lower our carbon footprint. We hope the change will encourage other Swedish craft brewers to do the same and we would definitely recommend Rexam to help them do so.”

Arjen van Zurk, marketing manager at Rexam, added: “Globally, the craft beer category has seen huge growth, Sweden alone now has over 130 breweries. We’ve worked with several UK based brewers to bring to life their unique brand stories on (aluminium beverage) can. It is great to see that the trend to can craft beers is growing outside the UK and we’re pleased to continue our support.”

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