Alufoil Trophy 2015 open for entries: Rolling out excellence in aluminium foil applications and design

EAFA, the European Aluminium Foil Association, announced that entries for the Alufoil Trophy 2015 competition are now open until 21 November 2014. The Alufoil Trophy recognises and rewards the use of aluminium foil and aluminium closures in all its many forms and uses. From rolls in the kitchen, through sophisticated laminates or as insulation, for use in packaging, construction and automotive products, as well as in many other industrial and decorative applications it is used daily and, in many ways, can be regarded as dispensable.

The competition categories are:
• Marketing + Design
Entrants should deliver real improvements to graphic and structural packaging design, ergonomics and ideas that lead to greater shelf appeal at point-of-sale, as well as industrial design applications.

• Consumer Convenience
Answering calls for improved technical performance that provide real benefits to the consumer.

• Resource Efficiency
Sustainable environmental performance is among the foremost challenges faced by industry. Developments should provide real benefits and demonstrate environmental and commercial advantages whether in consumer or industrial applications.

• Product preservation
Consumers are increasingly demanding fewer preservatives in food and this is where packaging can really come into its own by delivering products safely and hygienically.

• Technical Innovation
The development of innovative ideas should provide benefits for the brand owner, retailer, consumer and industrial user through the performance of a material, a manufacturing method or conversion process.

Many different practitioners in aluminium foil and aluminium closures may enter, including packaging designers, brand owners, foil rollers, foil converters, foil container manufacturers, closure manufacturers, household foil manufacturers, retailers, and industrial solution providers; including combined entries from any of these parties. Interested consumers and consumer groups or associations may also enter.

Commenting on the opening of the Alufoil Trophy 2015 entry ‘window’ Guido Aufdemkamp, EAFA’s Director Communication said, “The judges are always pleasantly surprised by the many examples of ingenious marketing and design products entered. The Alufoil Trophy also helps to underline the contribution this material makes to product preservation and resource efficiency, as well as recognising technical achievements and developments. We look forward to an exciting competition.

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