EEG progressively reaching its target of aluminium can collection for 2014

UAE’s parks, private institutions, public organizations, schools, municipalities, and families were working hard on the morning of the 27th of February as residents from all over the nation took part in this movement of depositing their aluminum cans in a joint, symbolic effort to give back to our environment. More than 262 companies, schools and families embarked on a beautiful environmental voyage, hand in hand, through EEG’s Can Collection Day. Each participant brought bags of cans they have been collecting for weeks to specific sites all over the UAE in their willing contribution to a culture of recycling. Everyone participating in this event was happy to be taking part in this civic duty, taking pictures and excitedly waiting to see how many kilograms they collected. The event set a good example for the surrounding communities who showed interest to learn by coming to watch the event and ask questions about the campaign.

Emirates Environmental Group has managed to gather 5,520 kg of aluminium cans on the day of the event and aims to reach 27,000 kilograms of aluminium cans before the end of 2014, in hopes of going above its set target for two years in a row.

Emirates Environmental Group has developed on-going waste management programs including the collection of paper, glass, toners, plastic, mobile phones, beverage cartons, and batteries to provide a boost to the local recycling industry. The campaign for can collection was the first strategic, annual, action-oriented program for the community initiated by Emirates Environmental Group in 1997. Since the inception of the Can Collection Campaign, EEG has helped facilitate the mitigation of 3088 MTCO2E, saving 46,815 Million BTU and 4993 m3 of landfill volume.

Mrs. Habiba Al Marashi, Chairperson of the Emirates Environmental Group, stated, “The world is moving towards integrated partnership and collaborative participation. At EEG, we provide the perfect platform for both. Having achieved the collection of over 25,000 kg in the year 2013, we have set the bar higher for 2014 with the target of 27,000 kg to be collected. Our collections thus far for this year have contributed to over 20% of that set total.

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